Dialog Axiata PLC partnered Hutchison Telecommunications (Hutch) to onboard Hutch subscribers to Dialog's ground-breaking ‘Govi Mithuru' platform (‘Uzhavar Thozhan' in Tamil), Sri Lanka's first and largest mAgri service. Govi Mithuru, in line with ‘Sri Lanka E-agriculture Strategy', espoused by Department of Agriculture, aims to contribute towards the achievement of the country's agricultural vision and development objectives through technology.

This pioneering collaboration between Dialog & Hutch will enable subscribers of the two networks to avail an expansive suite of services offered by Govi Mithuru. The multilingual Govi Mithuru service provides actionable advice, tailor-made to suit the individual's activities (e.g. for crops, advise is customised by stage of cultivation, location irrigation type, seed type and other relevant information) to cultivators, home gardeners, dairy farmers, and more.

The service was developed with the support of the GSMA mAgri Challenge Fund. Content partners include the Ministry of Agriculture of the Government of Sri Lanka, supported by the Centre for Agriculture and Biosciences International (CABI, an inter-governmental organization) providing the main agricultural advice, as well as the Ministry of Health, Nutrition & Indigenous Medicine of the Government of Sri Lanka, which provides family nutrition advice.

This service is specially designed to help farmers by sending the right Information at the right time for each farmer's needs, correctly tailored for their crop, location and stage of cultivation. Registered users receive information related to each registered crop as a voice message to their mobile phones. Users have unlimited free access to call 616 to listen to all messages received up to that point. Synapse is the development partner of the mAgeri. In 2017 mAgri won the Best Software Award.

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